Killer UX Design Chapter 1 You Are Not Your User
User experience (UX) is the sum of a series of interactions a person has with a product, service, or organization.
Factors that affect the overall experience a user has with a product:
■ Usefulness: is the product useful, with a clear purpose?
■ Usability: is the product easyto use—navigating within and interacting with—and requiring little need for guidance?
■ Learnability: is the product simple to master quickly with minimal instruction required?
■ Aesthetics: is the visual appearance of the product and its design appealing to the user?
■ Emotions: are the emotional feelings evoked in response to the product and the brand positive, and do they have a lasting impact on the user and their willingness to use the product
User-centered Design (UCD) methodology. This is a framework that enables us to engage with and listen to our users to determine what they want. UCD is a design approach that considers a user’s needs up front and throughout the design and development process, in order to ensure that the final product is well received.
In UX, we’re led by
user needs (desirability - User-driven) as a way of driving the creation of products and services, but this is counterbalanced by
feasibility - Technology (can it be done?) and
viability - Business (does it make sense to the business?)
Start with desirability and end with convergence of technology, business and desirability.
UCD methods are a foundation to Design Thinking
■ being human-centered so as to be empathetic to your audience
■ ideating, the process of thinking through multiple options and solutions for a given problem
■ using prototypes as a way to help you work through design problems
■ being process-sensitive and understanding that a client’s products and services comprise many parts that form a whole (Holistic thinking)
Two factors essential to a successful UX approach are:
■ considering the person will eventually use your product
■ thinking about the context that the product might be used within
Factors that affect the overall experience a user has with a product:
■ Usefulness: is the product useful, with a clear purpose?
■ Usability: is the product easyto use—navigating within and interacting with—and requiring little need for guidance?
■ Learnability: is the product simple to master quickly with minimal instruction required?
■ Aesthetics: is the visual appearance of the product and its design appealing to the user?
■ Emotions: are the emotional feelings evoked in response to the product and the brand positive, and do they have a lasting impact on the user and their willingness to use the product
User-centered Design (UCD) methodology. This is a framework that enables us to engage with and listen to our users to determine what they want. UCD is a design approach that considers a user’s needs up front and throughout the design and development process, in order to ensure that the final product is well received.
In UX, we’re led byuser needs (desirability - User-driven) as a way of driving the creation of products and services, but this is counterbalanced by
feasibility - Technology (can it be done?) and
viability - Business (does it make sense to the business?)
Start with desirability and end with convergence of technology, business and desirability.
UCD methods are a foundation to Design Thinking
■ being human-centered so as to be empathetic to your audience
■ ideating, the process of thinking through multiple options and solutions for a given problem
■ using prototypes as a way to help you work through design problems
■ being process-sensitive and understanding that a client’s products and services comprise many parts that form a whole (Holistic thinking)
Two factors essential to a successful UX approach are:
■ considering the person will eventually use your product
■ thinking about the context that the product might be used within
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